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UTM Campaign Builder

Generate trackable Google Analytics URLs effortlessly.

Campaign Parameters

Shareable Target URL

https://example.com/product?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale&utm_term=running%2Bshoes&utm_content=banner_ad_1

UTM parameters (Urchin Tracking Module) are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

What are UTM Parameters?

UTM stands for "Urchin Tracking Module." They are five small snippets of code added to the end of a URL to help you track exactly where your website traffic is coming from. When a user clicks a UTM-tagged link, the analytics platform (like Google Analytics 4) attributes that visit to a specific campaign, source, or medium.

The Five Standard UTM Parameters

  • Source (utm_source): Used to identify which site sent the traffic (e.g., Google, Newsletter, LinkedIn).
  • Medium (utm_medium): Identifies what type of link was used (e.g., CPC, Email, Social, Banner).
  • Campaign (utm_campaign): Used to differentiate between specific marketing initiatives or promotions.
  • Term (utm_term): Primarily used for paid search to identify specific keywords.
  • Content (utm_content): Used for A/B testing and content-targeted ads to differentiate links that point to the same URL.

Best Practices for UTM Tracking

Consistency is key to clean data. If half your team uses "social" and the other half uses "Social-Media" as the medium, your reports will be fragmented.

  • Stick to lowercase: Google Analytics is case-sensitive. "Email" and "email" will show up as different sources.
  • Use hyphens, not spaces: Spaces are messy in URLs. Use hyphens (e.g., summer-sale) to keep things readable.
  • Be descriptive: "campaign_1" tells you nothing next year. Use "summer_2025_clearance" instead.

Why privacy marketers prefer our tool

Many UTM builders log your URLs or store your parameters. Our builder is a private, client-side utility. We don't see what links you are building or what your campaign strategy is. Your sensitive marketing data stays between you and your browser.